Ask: Develop an integrated global launch campaign that announces the updated Yahoo Mail 6.0 app. Build awareness and adoption of the redesigned app to existing and new users.
Process:
Large launch of a New App. Team effort from the beginning, from concept presentations to creative executions. Took it upon myself to manage the accurate representation of UI in all our marketing materials based on previous ownership in the last launch; worked closely with the the product team.
Here's a page from our presentation to stakeholders. This is where our team presents 3 o 4 ideas and then they choose a campaign marketing direction.
Yahoo Mail had multiple marketing sites including an overview page, a simplified mail site, a commerce-related site, a premium mail experience site, a sign-in page, and a few legal links.
Responsible for Art direction for Yahoo’s Mail “lite” mobile web experience. This product offered a leaner overall experience for our mail users with low internet speeds or limited Wifi connection. Led initial conceptual proposal followed by creative executions; created a design toolkit and oversaw marketing materials.
Produced various direct marketing materials for a web-based email client that aimed to simplify message management. Concepted for mail campaigns and designed micro landing pages for specific features and announcements.
A photo-sharing app designed to allow self-expression and creativity via simple tools for editing and enhancing photos.
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Worked as a contractor for the UI integration for the newly acquired businesses at Capital One. Designed seamless interface for a variety of Bank portals. Participated in Agile team for new “Wallet” project. I worked with the team to design prototypes to gather user feedback on-site in the Capital One cafe in NYC. Translated learning into user-friendly designs.
